Types of Facebook marketing?
Facebook also acts as a social media marketing medium.
Facebook create a variety of ads to meet modern needs.
Below is a list of six Facebook marketing formats to choose
from:
1. Image Ads
2. Video Ads
3. Carousel
Ads
4. Collection
5. Slideshow
Ads
6. Leading
Generation These
1.Ads
In the form of image ads, static ads are considered the best
way to increase website traffic. This form helps to increase brand awareness
and lead people to your website.
The recommended image format should be in JPG or PNG format
and the title should not exceed 40 characters.
An excellent call-to-action (CTA) addition is icing on the
cake.
2. Video Ads
In this form of Facebook Marketing, video ads can prove a
product, provide customer testimonials and build your brand.
Videos can be in the form of short videos, long format
videos, in-stream videos or long TV videos.
3. Carousel Ads
This form of Facebook marketing allows people to view
different images of the brand from different angles. It allows you to display
up to ten pictures or videos in a single ad and offers a great field of
creativity and interaction.
Carousels can be used to advertise a product or different
product, to tell a story or to report a campaign.
4. Collection
Ads This Facebook Marketing Format offers a collection of
images in the form of small catalogs of your products in the Facebook Feed
Post. It's like a virtual list with an original video or image, then stitched
into four small pictures in the form of a grid.
5. Slideshow Ads
This Facebook marketing form displays a video-like format at
an average speed that allows users to get a glimpse of the product and brand.
These ads can be created using tools used for stock image and video editing and
perform better in terms of performance.
6. Leading Generation Ads
In this Facebook marketing form, ads especially leads. For
example, when a user taps an image displayed in an ad, a subscription or opt-in
form may appear, allowing users to subscribe directly to your newsletter.
Brands can use as many forms as possible depending on the
campaign goal. Selecting the right advertising type and target audience will
help the company convey a lot of information to the users.
