Digital Marketing Channels
In digital marketing, the following methods are most commonly used:
Website Marketing
A website is at the heart of every digital marketing event. This is a very powerful channel in itself, but it is also an important tool for running a wide variety of online marketing campaigns. A website should clearly display a brand, product and service. A fast, mobile-friendly, and easy-to-use website would be ideal.
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising enables marketers to reach Internet users across a number of digital platforms through paid advertising. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, and Facebook and show their ads to people searching for keywords related to products or services.
PPC campaigns can also target their particular interests and locations, the most popular PPC platforms being Google ads and Facebook ads.
content marketing content
It's about reaching potential customers using content. Content is generally posted on a Web site and then promoted through social media, email marketing and search engine optimization. Content marketing includes blogs, ebooks, infographics, podcasts and webinars.
Email Marketing
E-mail marketing continues to be one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but email marketing is not. This type of marketing allows companies to stay in touch with potential customers and anyone interested in their brands.
Many digital marketers use all the other digital marketing channels to add leads to their email lists and then, through email marketing, create a customer acquisition funnel so they can become customers.
Social Media Marketing
The main goal of social media marketing is to increase brand awareness and build social trust. You can also use it to get leads or as a direct sales channel. Two examples of social media marketing include promotional messages and tweets.
Affiliate Marketing
In addition to affiliate marketing, influencers promote other people's products and receive commissions every time a sale or lead is offered. Many well-known companies, such as Amazon and Flipkart, have affiliate programs that pay millions of dollars each month for websites that sell their products.
Video Marketing
YouTube is among the most popular search engines around the world.
Many video marketing platforms such as Facebook, Instagram and Tictok are used to run video marketing campaigns. Companies achieve the greatest success by combining video SEO, content marketing, and comprehensive social media marketing campaigns.
SMS messaging
Companies and non-profit organizations also use SMS to send information about their latest promotions or opportunities to interested customers. Political candidates running for office also use SMS messaging campaigns to spread positive information about their platforms. There are numerous text-to-pay campaigns that allow customers to make direct payments via plain text messaging.
